Includes the following:

1. Identify and describe the target customer profile, features, advantages and benefits of your new venture, product or service.

2.  Justify that your plans are credible by fully researching the need being filled with your new venture.

3. Develop marketing plans including full descriptions of targeted promotional campaigns with implementation timelines. You also get to examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.

4. Develop staffing plans including identifying the key players, skills, attitudes and expertise needed to build the venture.

5. Develop management plans including full descriptions of management systems and timelines for implementation.

6. Develop financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.

7.  Identify building and equipment needs including vendors and cost estimates.

8.  Formulate company milestones including timelines for upcoming products and services in development.